Recent Blog Posts

Home Builder Marketing: Beyond The Business Card

With no model homes to show or an in-house sales team to troll for new business, custom home builders rely on reputation to sell themselves to prospective clients. So their standard marketing tool is the business card, which hopefully gets passed along by a previous client to relatives or friends. But custom builders actually can have much more in their marketing arsenal than merely word of mouth. John Abrams says his clients do the marketing for South Mountain Company, West Tisbury, Mass.

Don't Want to Take Small Jobs? You Should. Here's How to Do Them While Keeping the Big Projects

Many remodeling companies and custom home builders have a niche. Some companies love the big jobs. Some prefer more modest work. The one thing that most companies don’t like to deal with are the service jobs, the tiny jobs, that good clients call with. If you don’t want to deal with service jobs, then don’t do the meat-and-potato projects. Your clients look to you and your company to provide them with solutions to their problems. The fact is you should be happy they feel that way about your company!